Rapid prototyping looks for the fastest and cheapest way to simulate a new experience for our customers.
It is valuable when it helps us to gain a better understanding of our users' problem. The key is to remove the scalability restriction.
We recommend to use this tool from early stages, since it breaks the inertia and anchors the development of an innovation into the client experience rather than the sum of assumptions made by the team.
It was not easy to break the habit of having everything resolved before testing with a client, but it was definitely worth itPaul Prossser - Manager DercoUsados