Immersion puts the team into the place of the users during the whole experience, empathizing with their motivations, expectations and frustrations.
This allows moving from opinions to facts and removing the initial biases that the creative team may have. In addition, this tool detects behavior patterns that will form the design principles of the solution.
We recommend taking advantage of this tool to create stories that are easy to empathize, thus helping to communicate the problem to everyone involved in the project.
Understanding the problem from the perspective of users was key to remove prejudices and opened space for new ideasAndrés Sáenz - CEO Derco Chile