User personas are archetypes that synthesize the discoveries of the exploration phase. They should reflect the target client segments and have a detailed description of their motivations, objectives and frustrations.
This tool allows the creative team to stay connected to the user's point of view, which provides greater coherence and consistency in the design throughout the iterative process.
We recommend giving life to the user personas by giving them a story to tell, since it is easier to empathize with a person than with a generic concept. But remember, user personas are not real customers rather models that synthesize what we discover of them.
Empathizing with user personas was useful to focus our efforts on the biggest problem that afflicts our clients, and avoid being distracted by trying to solve everythingRicardo Martin - Manager Dercocenter