Bots simulate communication with a person based on algorithms. They can be used for multiple purposes: customer service, sales, medical attention, legal advice, etc.
Its greatest advantages are the high penetration and ease of use when they are implemented in mass messaging platforms that customers already use (SMS, WhatsApp, Facebook Messenger).
We recommend the use of natural language processing PAAS to progressively improve interactions with customers and maintain a closer communication.
We create bots in Messenger and WhatsApp due to its usability and high penetration in all segmentsTomás Durandeau - Corporate Marketing Manager SMU