The purpose of the in-depth interview is to gain insight into the potential user experience

In-Depth Interviews |

In-depth interviews delves into the potential users experience, to understand the reason for theirs actions.

In this tool the role of the interviewer is key, since it guides the conversation face to face to extract relevant insights. The format, seemingly free (there is a general pattern of topics) allows creating a favorable environment to deepen the motivations, expectations and frustrations of the user.

We recommend the use of this tool at the beginning of the creative process to discover pivots and novel ideas that are born from users that face the problem.

Interviews to people we serve are always essential and a source of inspiration to devise new solutions

Rodrigo Hoyos -  Deputy Director of Development and Studies Hogar de Cristo
Design
Business
Technology
The purpose of the in-depth interview is to gain insight into the potential user experience
Stories are data with souls

Brené Brown - The Power of Vulnerability