Funnel analysis identifies where potential customers losses occur in the stages of the sales process.
To carry out the analysis, the most important stages are defined from the user's point of view (customer journey), for example: know the solution, subscribe, request more information, compare, buy, recommend. Then we review which stages are those that put most limitations on the conversion.
We recommend using this tool to evaluate campaigns and define remarketing strategies.
Funnel analysis gave us a clear perspective of where we should prioritize efforts to improve the conversionAndrés Saenz - CEO Derco Chile