Demand tests allow to have quantitative information of the potential size of the market and the preferred variants long before the product is ready.
To do this, tools such as pre-sales or randomized experiments can be used, both in physical and digital environments. It is not necessary to have a completed product or service to test, since an interrupted sales strategy generally used.
We recommend starting with exploratory digital tests, because they tend to have a low cost and then perform physical tests that allow knowing your target customers firsthand.
Offering different versions of our service to random groups allowed us to estimate the market sizes in a very short timeAndrés Sáenz - Gerente General Derco Chile