Artificial intelligence (AI) is based on a set of machine learning algorithms that give computers the ability to perform a task without being explicitly programmed for it. This allows to add new features, such as natural language interpretation or facial recognition, to products and services.
These algorithms require a large amount of data and computing capabilities to perform well, but PAAS (Software as a Service) solutions allow the use of artificial intelligence even in early stage developments.
We recommend starting with PAAS solutions and then investing in your own developments when there is less uncertainty of the associated benefits.
With artificial intelligence we were able to give an immediate and personalized response to the vast majority of our clients' requestsPablo Ardiles - Head of CRM Groupon Latam